THE TECH EFFECT: STRENGTHENING THE OMNICHANNEL TO MEET CONSUMER DEMANDS
Over the past two years, the retail sector has experienced a massive and rapid transformation.
Today, retail is facing new external pressures and is feeling the impact of global events:
- Rising inflation rates
- Supply chain crisis
- Cost of living increases
Leveraging findings from 10,000 people across eight countries and three continents, the SOTI's 2023 retail report outlines current consumer pain points, what their preferences are in the aftermath of the pandemic, and where they are demanding improvements in the omnichannel shopping experience.